How does voice casting work?
Voice casting is the process of selecting and hiring voice actors for a specific project, such as commercials, animations, audiobooks, video games, e-learning, and more. Here's how voice casting generally works:
- Project Analysis:
- The client or project producer defines the project's requirements, target audience, tone, style, and other details.
- They may create a casting brief outlining these requirements.
- Casting Brief:
- The casting brief includes information about the project, characters (if applicable), voice style, tone, and any other specific criteria.
- Casting Director or Client Search:
- A casting director or the client initiates the search for suitable voice actors.
- They may search through talent agencies, online voice over platforms, and their own network.
- Auditions:
- Voice actors are invited to submit auditions based on the casting brief.
- Auditions typically involve reading a portion of the script or providing a demo that showcases their vocal skills and ability to match the project's requirements.
- Audition Review:
- The casting team or client reviews the submitted auditions.
- They evaluate factors such as vocal quality, acting ability, fitting the character, and overall suitability for the project.
- Shortlisting:
- Based on the auditions, a shortlist of potential candidates is created.
- These candidates closely match the desired voice style, tone, and character specifications.
- Callbacks (Optional):
- In some cases, candidates on the shortlist may be invited for callbacks or additional auditions.
- This helps further narrow down the selection.
- Selection and Negotiation:
- The final voice actor is selected from the shortlist.
- Negotiations may take place regarding rates, usage rights, deadlines, and other terms.
- Contract and Agreement:
- A contract or agreement is drawn up, outlining the terms and conditions of the engagement.
- This may include payment terms, usage rights, revisions, and confidentiality agreements.
- Recording Session:
- The chosen voice actor records the required lines or narration based on the script.
- If needed, the client or director may provide live direction during the recording session.
- Review and Feedback:
- The recorded voiceover is reviewed by the client or project team.
- Feedback is provided, and any necessary revisions are requested.
- Final Delivery:
- Once the voiceover meets the client's satisfaction, the final audio files are delivered in the specified format.
Voice casting involves a collaborative effort between the client, casting team, and voice actors to ensure the right voice is chosen to bring the project to life. The process may vary depending on the project's scale, the involvement of casting professionals, and the preferences of the client or production team.
